Content site: how to drive traffic quickly and inexpensively

😎 Hello, Evadavers!

While some wonder how to promote their website, others have already found the most effective, efficient, and safe way to increase traffic quickly.

Remember, a well-attended platform is not only a direct income for the webmaster but also an excellent opportunity for additional monetization, such as push subscriptions.

The author of our case chose our advertising network Evadav with high-quality and verified traffic. He shared with us his experience in driving traffic to his website.

Are you ready?

Publisher’s details

So, in this case, a website with video content for adults is the target platform for driving traffic. And therefore, the audience of this offer is 18+.

As you know, promoting such a project in standard ways is difficult, which explains the chosen method's relevance. The publisher decided to test Evadav's US popunder traffic - the top geo for the 18+ category. Let's see how it met his expectations.

Details:

offer type/offer: content website (adult video-content)/ cams.xvideos.com
ad format: popunder
device: mobile
OS: Android
ad network: Evadav
geo: USA
campaign period: 19.02.23 – 20.03.23
total budget: $848,38
total clicks gained: 1 303 229

The choice of geo is justified - video content for adults is viral in the states.

☝ Interesting fact:

By the way, statistically, 80% of Americans pay for subscriptions to receive videos on demand. We can see an increase in the number of consumers who have a video-on-demand service (SVOD) in the US from 2015 to 2022:

A poll conducted in 2022 among 8,732 Americans found that 66% watch videos on smartphones.

Therefore, the author of the case chose mobile Android traffic.

By the way, arbitrators love adult offers. They are "evergreen," understandable even for newbies, available for various geo, and easy to access the American market.

Moreover, on our publisher's site, users did not need to subscribe; click is enough for conversion. These are popular among affiliates.

Why the popunder format?

You probably heard that popunder traffic is “cold” and cheap. Then why did the publisher choose this format?

Pop traffic is more common where people can get the desired information for free (for example, to watch a movie), so even pop-ups without their consent do not annoy them.

At the same time, many people come for specific content on the content site and typically respond to such offers. And most importantly - if the platform is profound, then non-quality and bot traffic is eliminated.

Evadav has its own anti-fraud system, which pleases the quality of even popunder traffic.

Features of the content site vertical

The content site is not a new vertical but a well-forgotten old one. Standard offers include the following:

📌 payment for registration;

📌 buying access to exclusive content;

📌 paid user subscription to information products and services;

📌 trial access to media files.

ℹ️ Example:

If the user is looking for a movie, to access it in HD Ultra-quality, he needs to register and pay for access, say, 1$. To do this, the user needs to enter the data of his payment or credit card, which will be charged the service's total cost after the trial period.

Subscriptions are relevant through CC Submit and direct billing of mobile operators. People are used to such offers and respond to them normally, especially in countries from tier 1.

To drive traffic to the content site, you must constantly monitor popular and long-tail keywords and adapt the landing pages to each query and geo.

Even when you only need a free registration to view content, it is challenging to promote some resources if their content, as our partner, is related to prohibited topics.

In this case, we are dealing with adult traffic. Oddly enough, there is fierce competition among websites. Webmasters are ready to use any method of fighting competitors, including aligning with search engines filters. So affiliate marketing is the best way to raise the metric.

Offer types

The offers from this vertical are divided into:

news websites;
blogs;
aggregator sites or catalogs that collect information on various companies and services;
video hosting, online cinemas;
manga and anime
thematic resources for narrow niches (for accountants, canine keepers, bankers, etc.);
online libraries
photo stocks.

Best ad formats for a website with 18+ video content

The following advertising formats are effective in promoting adult offers:

popunder
push notifications;
inpage
native.

You need to test to determine which format is most effective for your product. Unfortunately, however, not everyone is ready to budget for tests.

Evadav tip:

Try Evadav’s inpage traffic for your campaigns. This format covers iOS users. Such advertising drives a new solvent audience.

Popunder traffic for content website

The script of the popunder, integrated into the website code, automatically runs the landing page. The target page appears not over the working tab but under it, and therefore you can count on the high loyalty of the audience. In this case, popunders and clickunders are the least aggressive form of pop-up advertising.

Popunder does not block content; it unobtrusively waits for the user to finish his work and pay attention to it. He does this on his own accord, which means he wants to see the offer, and the probability of the target action is several times higher.

Benefits of popunder traffic for the content website

No creatives. Quality triggering landing page - everything you need to get the lead.
Low click cost relative to other formats.
Huge Reach.
Adapted advertising for all types of devices.
The large traffic volume according to CPM-model (payment for thousand impressions).

Effective landing page for the popunder

The target page, run by the popunder script, is the only option to convert the visitor to a lead.

Mandatory components of landing page:

interesting "catching" title;
the main text, concisely describing the essence of the offer;
eye-catching CTA button ("register!", "act", "subscribe", etc.).

Use this checklist to create an effective landing page for your campaign:

the target page weighs less than 200 Kb and downloads in less than 2 seconds;
the text is simple to understand and clearly describes the essence of the offer;
the title intrigues and motivates to read the offer;
page design is bright, not overloaded with text and images, and contains interactive elements;
you can use various triggers: discounts, gifts, bonuses, special offers, countdowns, and anything that helps to retain the user.

Examples of quality landing pages, which are likely to bring a lot of leads, look like this:

☝ Please note:

Here are the proper titles, the essence of the offer is clearly described, the visuals look harmonious, and the fonts are selected correctly. CTA buttons with accents on urgency - "Watch now", benefit - "Sign up for free".

And the following landing pages are poorly made. Look at them and try not to repeat these mistakes.

Such landing is uninformative and boring, and the font size is chosen incorrectly. The title is not intriguing but, instead, forces you to register.

☝ Evadav tip:

Try not to use words that subconsciously cause resistance ("buy", "order", "register") in the text of the landing page. Replace them with a softer and more friendly "join", "try", "get bonuses", etc.

And there's no data entry form on this landing page:

In addition, we would recommend changing the call to action, otherwise the user will get confused.

Ad campaign setup

Okay, let's dive into settings.
The owner of the offer targeted mobile traffic from the USA. The country is multilingual, so the browser's language was not chosen. The publisher was interested in the users of Android devices with any browser. He did not limit the number of impressions and the budget.

CPM at the start was $2.42; a week later, on the manager's recommendation, it was raised to $2.83.

Landing, in our opinion, is effective, and the registration form is minimalistic:

Within a week, the campaign showed the following results:

Optimization

According to the weekly test results, the partner optimized the campaign. On the advice of the personal manager, the publisher raised the bid, and added automated rules so that non-convertible zones would automatically go to the blacklists.

Advertising was inexpensive, so limits on display and budget were not applied.

The final statistics a month after the launch looked like this:

The case author received 1,303,229 clicks and doubled the traffic, investing only $848.38.

To date, he continues cooperating with our Evadav advertising platform as a webmaster, monetizing his adult traffic with push subscriptions. But this is another story. The partner promised to share the results in the following case.

Expert tips from Evadav

1. Target one geo in one advertising campaign.
So it is easier to win the auction and get objective statistics for optimization and better results.

2. Install the CPM above the recommended by the system.
The higher the bid, the more in-demand traffic sources you buy, and the more you get traffic and leads.

3. Set postback up.
Do not ignore the importance of tracking conversion information.

4. Add automated rules.
This option will optimize the campaign without your participation.

5. Pay attention to technical optimization.
The audience won’t wait for a page he hasn’t even requested to upload.

6. Set a daily limit for the campaign budget.
This way, you can control the cost of purchasing traffic.

7. Explore and analyze the market.

If you do not know how to do the proper landing page, see promotional materials of the current campaigns of other advertisers in spy services.

8. Adjust display frequency capping.

Set no more than one daily show for one user to avoid annoying them.

9. Use pre-landers to promote sites on prohibited thematics.
So you can go through the moderation on the platforms with strict requirements for advertising, eliminate non-target traffic and warm up interested users.

10. Use Evadav’s personal manager tips.
He’s interested in your results!

Final thoughts

A content site is a vast vertical in traffic arbitration with many directions and opportunities. With the real case example, we showed that Evadav’s popunder traffic converts perfectly.

With low CPM and minimal partner participation, the traffic volume to the site with 18+ video content more than doubled and brought 1 303 229 clicks.

🤑 Buy Evadav’s quality traffic >>