Top GEOs, formats, and creatives in September
As we embrace the cooler temperatures and shifting routines of autumn, advertisers are seeing a shift in consumer behavior. With the transition from outdoor adventures to cozy indoor activities, people's online habits evolve. This change is signaling increased mobile usage and more engagement from consumers as they settle into their fall routines. To stay competitive and drive results in the months ahead, it's crucial to adjust your advertising strategies and stay ahead of the curve by leveraging the latest trends and optimizing for higher performance.
Benefits of Advertising Formats
Popunder Ads
Popunder ads remain a reliable choice for driving traffic. Offering flexible pricing models like CPM and CPC, they deliver high conversion opportunities while being non-intrusive. As people shift to more indoor activities in the fall and the volume of desktop traffic grows, popunders will continue to be a key component in scaling campaigns effectively.
Top GEOs for Popunder Ads:
🇺🇸 US – CPM $2
🇬🇧 UK – CPM $2
🇮🇩 ID – CPM $0,7
🇨🇳 CN – CPM $2
🇮🇳 IN – CPM $0,5
🇫🇷 FR – CPM $1
🇮🇹 IT – CPM $1
🇩🇪 DE – CPM $1
🇯🇵 JP – CPM $2
Top 5 Verticals for Popunder Ads:
🎰 Casino & Gambling
🏆 Betting
🛠️ Apps & Utilities
📹 Streaming & Webcam
📦 E-commerce
In-Page Ads
In-page ads, embedded directly within website content, offer seamless user experiences across different devices and GEOs. They deliver excellent visibility and consistent performance, blending naturally with the content and driving stable results.
Top GEOs for In-Page Ads:
🇺🇸 US – CPC $0,04
🇬🇧 UK – CPC $0,02
🇩🇪 DE – CPC $0,05
🇮🇳 IN – CPC $0,005
🇫🇷 FR – CPC $0,04
🇮🇹 IT – CPC $0,05
🇮🇩 ID – CPC $0,01
🇧🇷 BR – CPC $0,02
Top 5 Verticals for In-Page Ads:
❤️ Dating
🛠️ Apps & Utilities
📰 News
💊 Nutra
🎉 Sweepstakes
Push Ads
With a real-time reach and massive engagement, push notifications are an excellent choice for broad campaigns. If you target mobile users, push ads will ensure that you stay connected with your audience even when they’re not actively browsing. This format is ideal for re-engaging users who have shifted their browsing habits.
Top GEOs for Push Ads:
🇺🇸 US – CPC $0,06
🇬🇧 UK – CPC $0,05
🇨🇳 CN – CPC $0,03
🇮🇳 IN – CPC $0,005
🇩🇪 DE – CPC $0,04
🇯🇵 JP – CPC $0,04
🇧🇷 BR – CPC $0,03
🇵🇭 PH – CPC $0,03
Top Verticals for Push Ads:
🎬 Streaming & VOD
❤️ Dating
🎰 Casino & Gambling
🏆 Betting
🛡️ Antivirus
📰 News
Native Ads
Native ads are the ultimate tool for long-term engagement. As people spend more time indoors, native ads will continue to outperform traditional formats, often delivering higher CTR. Their natural integration within website content fosters user trust and promotes sustained interaction, making them essential for ongoing engagement and conversions.
Top GEOs for Native Ads:
🇺🇸 US – CPC $0,05
🇬🇧 UK – CPC $0,04
🇨🇳 CN – CPC $0,04
🇮🇳 IN – CPC $0,004
🇫🇷 FR – CPC $0,03
🇩🇪 DE – CPC $0,04
🇯🇵 JP – CPC $0,04
🇮🇩 ID – CPC $0,009
🇵🇭 PH – CPC $0,009
Top 5 Verticals for Native Ads:
📦 E-commerce
💊 Nutra
❤️ Dating
🎰 Casino & Gambling
📰 News
Creative Ideas for Push Ads in September 2025
1) Gambling
2) Gaming
3) Dating
4) E-commerce
5) Antivirus
6) Finance
7) News
8) Nutra
Creative approaches for different verticals are essential to capture the evolving fall audience. Consider focusing on seasonal themes and promotions to resonate with consumers as they shift their activities from outdoor to indoor.
Need help with ads?
If you’re unsure which GEOs or verticals to target as we transition into fall, don't hesitate to contact your EVADAV manager via the dashboard. We're here to guide you through this seasonal shift and help optimize your campaigns for the best results.
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Take advantage of the current trends and optimize for the changing season! With access to high-performing GEOs, advanced ad formats, and top-quality traffic, you'll be ready to launch campaigns that capitalize on the opportunities of autumn.
