Meet EVADAV Performance Agency, Leaders in the Media Buying Industry

Meet EVADAV Performance Agency – a major division of EVADAV TRAFFIC GROUP specializing in performance marketing and media buying. Today, we’ll take you behind the scenes, introduce the team, and share the key advantages for media buyers and other professionals looking to level up in the AdTech industry.

How Performance Agency Works from the Inside

Performance Agency is part of EVADAV TRAFFIC GROUP, founded in 2007. The holding provides innovative solutions in media buying and traffic monetization. Its services are designed for advertisers, publishers, ad networks, partners, and brands aiming to scale their profits globally.

🤝 Meet EVADAV TRAFFIC GROUP: Team, Offices, Advantages

EVADAV Performance Agency is the largest division within the holding: it is actively growing thanks to an expanding team of media buyers, advanced automation tools, and its own educational platform. Today, the agency operates across two key directions.

Search Arbitrage

Search arbitrage involves acquiring traffic from social media and native platforms and redirecting it to search result pages for specific keywords and search feeds on Google, Yahoo, and Bing.

For media buyers and arbitrage teams, EVADAV provides all essential conditions contributing to stellar growth:

1. Unlimited budgets. We operate with the resources of EVADAV holding and direct feeds from major global players (Google, Bing, Yahoo). This allows scaling successful campaigns to nine-figure turnover without limits. If a creative works, it receives maximum budget and traffic volume.

2. Advanced optimization tools. Our in-house analytics and automation platform, powered by proprietary tools and AI, enable media buyers to focus on strategic campaign improvement rather than operational routine.

3. Premium traffic and white-hat verticals. Access to leading global feeds ensures stable and growing profitability. We strictly comply with advertising standards and platform policies, allowing media buyers to scale revenue sustainably without the risk of bans.

4. EVADAV is about to launch its own Google feeds. It will guarantee high RPC and unlimited scaling opportunities. 

💡See what makes Performance Agency a leader in search arbitrage

LeadGen

The LeadGen direction focuses on converting traffic into high-quality leads, i.e., website visitors who submit their contact information (name, phone number, email). This data is then used to drive further engagement and convert leads into paying customers.

We acquire traffic from multiple sources, including social networks and native platforms. Key verticals include:

How the lead generation process works:

1. In our creative studio, designers develop millions of creatives every month. Thanks to automation, we can generate numerous variations with different visual elements and messaging, enabling rapid A/B testing and fast hypothesis validation.

2. Using automated buying strategies, we launch campaigns aimed at attracting users who are ready to convert. Our proprietary analytics tools analyze audience behavior, engagement signals, and historical data. Optimization algorithms then identify high-intent segments and automatically reallocate budgets to them.

3. Users click on an ad creative, land on a page with detailed information about the offer, and submit their contact details. Then, qualified leads are passed to the client for further processing, such as call center outreach.

4. We receive payouts cumulatively under a RevShare model (per lead, call, or sale/payment).

The Structure of Performance Agency

1) Media Buying Team focuses on acquiring Social traffic (Meta, TikTok, NewsBreak) as well as traffic through the largest native networks (Taboola, Outbrain, MGID). The main goal is to attract targeted traffic at an optimal cost and ensure maximum ROI. They use automated tools and flexible strategies to efficiently optimize and scale advertising campaigns.

2) Creative Studio is responsible for market research and creative development for advertising campaigns. The team analyzes trends, selects materials, and develops and optimizes concepts that perform effectively across different platforms. Our designers produce millions of creatives per month, made possible by a systematic production approach, A/B testing, and deep automation.

3) Consulting Team supports key business functions, including finance, recruiting and HR, legal matters, as well as administrative and technical support (DevOps). This unit provides the infrastructure and processes necessary for the seamless operation of all Performance Agency departments, allowing teams to focus on delivering results.

4) Product & Operations Unit develops and improves internal products and platforms used by the Agency. It builds proprietary tools and algorithms for analytics, tracking, and campaign optimization, and leverages advanced AI algorithms to maintain a competitive edge.

5) Academy Camp provides training in media buying and related fields for both beginners and experienced professionals. Practice-focused courses help participants quickly master key performance marketing tools and achieve tangible results. Over the past three months, 35 team leads completed internal development programs – they now coordinate media buyers, structure processes, and are responsible for profitability. Additionally, 11 department heads finished management courses, strengthening their strategic thinking and decision-making skills.

🎓 Learn more about Academy Camp courses here

Business Processes of the Agency

The core strength of our media buying department lies in its infrastructure and operational excellence.

Our processes are built on a strong product and technical foundation, including:

• a proprietary tracking system;

• in-house analytics tools;

• a platform developed in Python, Go, and other technologies;

• automated rules and auto-launch systems;

• centralized dashboards;

• an in-house creative studio.

Consulting division handles all operational and administrative processes, ensuring uninterrupted access to budgets and internal technologies for media buyers. This approach enables a level of campaign optimization and setup that smaller teams simply cannot achieve. Media buyers focus on hypotheses, creatives, and strategy rather than manual routine, resulting in stable profitability and scalable growth.

 What is media buying like in our company?

Unlike working solo, where media buyers often experience rapid budget losses and burnout, joining the Performance Agency offers significant advantages. We ensure access to high-quality traffic, advanced tracking, analytics, and automation tools, allowing campaigns to be launched and scaled proactively. With the support of experienced senior media buyers, newcomers quickly gain hands-on expertise, avoid common mistakes, and reach profitability much faster.

These advantages are equally important for our B2B clients. Our long-standing expertise and well-established technical infrastructure enable us to test and launch campaigns in the shortest possible timeframes. We operate with virtually unlimited traffic volume and efficiently manage multi-million-dollar budgets.

Structure of the Media Buying Unit

Media buying at EVADAV Performance Agency is structured and system-driven, with clearly defined responsibilities. Today, dozens of media buyers work within the team, distributed across key traffic sources:

• Social (Meta, TikTok, NewsBreak)

• Native (Taboola, Outbrain, MGID)

• GDN (Google Display Network)

Each direction has its own specifics in testing, optimization, and scaling, but the management model remains unified:

• Head of Mediabuying establishes a growth path for the entire unit: profitability, scale, and team development.

• Team Lead manages a group of buyers, controls strategy, and ensures results.

• Media Buyer runs campaigns, tests hypotheses, and is responsible for ROI, while part of the operational workload is handled by trainees coming from our Academy.

At EVADAV Performance Agency, we have built a transparent and manageable structure where media buyers grow along a predictable career path and always understand expectations at the next level. The grading system is straightforward and fair: assistant → junior media buyer → middle media buyer → senior media buyer → team lead.

Promotion depends on performance and stability: we evaluate profit and ROI over time. This approach helps the team maintain the pace and eliminates uncertainty for both newcomers and experienced professionals.

Advantages for Media Buyers at EVADAV Performance Agency

At EVADAV Performance Agency, we offer what small teams rarely can: a full ecosystem of tools that covers every key stage of a media buyer’s workflow. Newcomers don’t spend weeks building processes from scratch. They start seeing results faster and quickly understand the logic behind performance scaling, while team leads help them overcome the psychological barrier of managing large budgets.

We provide everything needed for a confident start and predictable growth:

• Scaling and budgets. Direct contracts with traffic sources, credit lines, rebates, and holding budgets allow scaling campaigns without limits. 

• Proprietary technology stack. Our own tracking system, auto-launch tools, and automation infrastructure let media buyers focus on strategy and ROI instead of manual routine.

• In-house creative studio. A dedicated team of producers and designers ensures fast research, creative development, and optimization, enabling thousands of creatives to be made for each campaign.

• Transparent career growth. A clear grading and bonus system, predictable path, and direct access to C-level expertise help professionals reach higher income and responsibility levels faster.

• Comfort and stability. Offices in the centers of Prague and Warsaw, high-end equipment, a hybrid work format (office or remote), and 20 years of expertise create an environment for long-term professional growth.

• Academy Camp – our proprietary educational project offers courses for both beginners and experienced media buyers. The training is integrated into the company’s ecosystem, enabling a rapid transition from theory to real-world practice and employment.

Mentors let beginners get down to practice as quickly as possible, rather than being stuck in endless preparation. The theory was condensed to two weeks: the first week covers the basics, the second focuses on practice. Then, assistants are ready for teamwork, and this is where the strongest part of our model kicks in: they are paired one-on-one with top media buyers and learn through real tasks.

Creative Department: Place where the magic happens

Creative Department at EVADAV Performance Agency operates with the same structure and system-driven approach. Clear processes are in place, and responsibilities are well defined. The department is divided into two core teams: one focused on static creatives and the other on video production. Both are curated by team leads who manage workflows and oversee task execution. Every creative goes through multiple stages of review and refinement before being launched in advertising campaigns.

Here’s what a typical creative production flow looks like:

1. Request from the media buyer.
   The media buyer submits a task with key inputs: format (static or video), offer, target audience, geo, language, and the estimated volume of creatives needed for testing.

2. Research by the Creative Producer.
   The Creative Producer conducts in-depth research: analyzes trends, competitor approaches, live campaigns, and insights from spy tools to propose high-potential angles and concepts.

3. Structured brief development.
   The producer compiles a clear, detailed brief that includes concepts, copy, references, music, and execution guidelines. This ensures both designers and media buyers follow a unified plan without unnecessary calls or clarifications.

4. Production by designers.
   Designers execute creatives based on the structured brief, eliminating guesswork and ensuring alignment with the campaign strategy.

5. Internal quality review.
   Creatives are first reviewed by the design team lead for alignment with the brief and concept, then by the Creative Producer. This significantly reduces the number of revisions.

6. Compliance check.
   Final materials are reviewed for compliance with platform policies and advertising requirements to minimize the risk of rejection. Years of experience allow us to understand different platform policies and adapt messaging without distorting meaning or triggering restricted terms.

7. Delivery and launch.
   Approved creatives are transferred to the media buyer for testing, while the producer collects performance feedback to refine future iterations.

The Creative Producer plays a crucial role in this process by handling research and structuring ideas into actionable briefs. As a result, media buyers don’t waste time searching for angles, and designers deliver strong results from the first iteration.

Designers at Performance Agency produce thousands of creatives daily and millions monthly. This scale is made possible through A/B testing and AI-powered automation using Adobe scripts: 5–6 core concepts can be quickly multiplicated into hundreds or thousands of variations.

Advantages for the Creative Department employees

The Creative Department at EVADAV is not just a design team – it is a full-fledged center of expertise that directly impacts the holding’s profitability. Working here means growing within a team that actively leverages automation and cutting-edge technologies. Designers don’t waste time on routine tasks because they have access to an internal system that generates a large number of creative variations using scripts and automated tools.

Beyond technology and infrastructure, we provide access to deep expertise and a strong creative environment. At EVADAV Performance Agency, not only hard skills matter: we nurture teamwork, collaboration, and the ability to grow expertise together.

🎨 The Creative Department is growing and looking for specialists – new vacancies appear here

Conclusion

EVADAV Performance Agency is the fastest-growing division of EVADAV, expanding not only its team but also its expertise in media buying and beyond. We continue to strengthen our infrastructure, launch new directions, and invest in people, technology, and processes. In such an environment, professionals become true experts, while clients receive maximum return on their investment.

Ready to take your position in AdTech to the next level? Apply for training or partnership, and don’t miss our upcoming expert materials on the blog. Soon, we’ll introduce you to other divisions of the EVADAV TRAFFIC GROUP. Stay tuned.